The Belt Bag emerged in the spring of 2018 as a consequence of hundreds of well-considered decisions, large and small. It was through the superlative effort of Burberry leadership, teams, regions, suppliers, online platform, and retail stores that the Belt Bag took hold in what was a very competitive category. Many believed that the Belt Bag served a larger purpose of paving the way for future products aimed at the luxury fashion segment, as new capabilities, knowledge, and practices gained momentum and focus.
"We consistently manage to bring new thinking and innovation to our projects," said Marketing Director Isabel Dunbar. Others cited the acquisition of a luxury leather-goods facility from Italian partner CF&P as another key step toward greater productivity in bringing fresh shapes and designs to life.
The Belt Bag story contained within it key decision points that many within the organisation flagged as worthy of further reflection — with an eye toward improving decision-making processes and outcomes in the new era.
